Website Design, East Kilbride, Lanarkshire

A website design is, for many, the shop window by which most customers will get their first impression of you as a business. It stands to reason therefore that your website design should accurately reflect your business, both in terms of professionalism and accuracy.

A website design by SME Websites Ltd of Lanarkshire, will ensure that your customers are given the best possible impression of you, whilst accurately reflecting the products and services you provide.

Planning your website design

When deciding to have your own website design there are several questions you must ask yourself

What is the purpose of the website
Who is the intended audience
Can you afford a web site: Consider the costs for Hosting, Design, Maintenance and Enquiry response
How will you judge the success of your website
How will you promote your website: Marketing literature, Company vehicles, website Business Directories, search engines.

These are just some of the factors to consider for your website design. Others include:

Register your own domain name, do not be part of a network
Your website home page should load within 10 seconds
A visitor should be able to view the majority of information within 3 clicks
Simplify your navigation and avoid the use of the 'back' button
Ensure the visitor can resize the text
Ensure that the pages fill the full screen, irrespective of the visitors screen resolution
Avoid large blank spaces on either side of the main content
Ensure compliance with W3C and WAI Internet Guidelines
Minimise issues associated with the DDA.

Existing website design

Having taken the time and trouble, not to mention the investment, in your website design, you are well aware of the potential benefits that it can bring.

But are you getting those benefits?

Many clients have had bad experiences with their first website design. Typically the response is "I’ve never had a single enquiry"

There can be many reasons for this, but most commonly, it is due to the website design and content.

The most common mistake is listing dozens of Meta Tags and hoping that the website will be found by a search engine. View our Website Optimisation page for more information on Meta Tags and Search Engine Optimisation.

Other common mistakes include the misuse of flash, non-compliance with W3C and WAI standards, the lack of quality content, not updating the site for many months, no links to other sites and failing to publicise the website address on company stationery or vehicles.

SME Websites Ltd can assist you to upgrade your current website design to ensure that it is compliant with all the latest standards and that it is optimised to maximise search engine detection.

If you would like a no obligation consultation on website design or website maintenance contact us at info@smewebsites.ltd.uk to discuss your website requirements.